First thing I do with any local customer is to examine their current citations. I will look to determine whether they are matching what’s listed in the Google My Business list and work to correct any inconsistencies in these listings. Among the main things for standing locally is consistency, so this is where I begin. What is called the NAP is what’s most important to be fitting across different listings. NAP is short for Name, Address, Phone, even though it’s an added incentive to have a website link wherever possible when constructing citations.
After the first audit of the citations, I will proceed into the cleanup phase. In this procedure, I will maintain any listings that are erroneous and make corrections. Of course, it’s far simpler to just create new listings with the appropriate information, but that would be a mistake. Copy listings are just as much an issue as having erroneous information.
Once I have consistent citations built for each the main citations, yelp, yellow pages, Brownbook, Foursquare, Manta, Bing, Google My Business, Apple maps, etc.. Then I will go into creating a custom Google map. It isn’t very hard to construct a Google my map, and it can be a powerful instrument to upload or set links to citations on.
Together with the cleanup and a Google map constructed, it is time to find some additional juice to the map and find some schema on the website. The first thing that I do is to make the schema with an online tool. Schema is some excess code which helps Google to identify exactly what location, and kind of business is recorded. I prefer to make a code named JSON LD. This sort of code is a script that I can place in the mind of the website, in addition to placing it within the iframe of this map. When you make your Google map I be certain that you set it to people and make the iframe, once I have this code that I will send it to a seller that I use to embed them for more connection juice, but I slide the schema code in before the final iframe tag.
Those few things are the mainstay of the way I rank businesses locally on Google and other search engines. There’s always more you can do to build value to the place though. Obtaining local bloggers to mention you, or being listed in local directories is also something that I pursue in the upcoming months as the effort continues.