Location: Victoria, BC
Function: Scan to Receive a Promotional Password and Discount

Scan Speed / Quality:  9/10
Positioning of Code:  10/10
Effective use of a QR Code:   10/10
Design / look of Code:   4/5

Delivered to mobile content?  Yes, +5
Scan incentive?  YES, +5
Clear purpose?  YES, +5

Overall Rating:  48/50

Qualities:
Using a QR code in marketing really doesn’t get much better than this.  This is exactly how QR codes should be used!  Take notes everybody and use Silk Road as a prime example in QR code marketing!

Downfall:
No real downfalls, other than the branded code could have been a lot nicer. But really, I’m just nitpicking. I absolutely love Silk Road’s brand, and I would have like to have seen more of it in the code. There’s so much potential there to create something really stunning.

Improvement Suggestions:
Other than the points mentioned above, I would recommend making the code slightly larger. They really shouldn’t be smaller than 1.25″². The smaller size may have contributed to the ever-so-slightly slower scan speed.
I apologize for the low-quality photos – they were taken on my iPhone in a very dimly-lit pub.

Cover of Snap Magazine
Close up of Ad
Close up of QR code
Close up of QR code
Mobile web page
Mobile Web Page