Corporate Identities, Logos, Print CollateralVision Investment Properties

It’s no big secret that we have a soft spot for anything Real Esate… From Real Estate Developers, to Investment Firms – we love this stuff. So of course, we were delighted when Vision Investment Properties (VIP) asked for our assistance in rebranding.

Our first step in a rebrand is always the logo design. The logo is the pinnacle of a brand so it is crucial to get this one right. Its the concept that takes the imagination. The result – simple and brilliant.

Using some very basic shapes, VIP’s logo is subtle yet functional. What could be two buildings, could also be a “V”. Or both. Either way, this logo is as solid as the business it represents but still holds an air of approachability.

Then, in true Fusion style, we turned our focus to print textures. After sifting through our reams of print samples, VIP decided to go with an irregular business card shape (3.5″ x 1.5″). Simple, clean, lots of white space and a very subtle spot gloss over the logo and card holder names. The result… a true vision of excellence. (Oh… I know we did that pun thing again!).

Our attentions later focused to some large scale trade show graphics that pack quite the emotional punch. Though, you’d have to see it for yourself at one of their next informational seminars (tip: they usually have snacks and wine!). Learn more about how VIP is making real estate investment a reality for everyone: VIP Properties.com