Location: Vancouver, BC
Function: Scan to Enter to Win
Scan Speed / Quality: 10/10
Positioning of Code: 10/10
Effective use of a QR Code: 0/10 (See my reason below)
Design / look of Code: 0/5
Delivered to mobile content? Yes and No, 0 points (see my reason below)
Scan incentive? YES, +5
Clear purpose? YES, +5
Overall Rating: 30/50
Downfall:
Uhhhhhhg! I literally cringed out loud when I scanned this and saw where it took me!
Now you know I don’t like to slag people so let me just say this – mobile content should be dead simple. People should not have to jump through hoops to get what they want. This code is a proprietary code from Mobio, and – as outlined in one of my previous issues of Code Spotting (read it here) - they make you jump through hoops AND fire to get anywhere. I completely lose my interest. While I do think Mobio is doing many great things for the QR code “industry”, I honestly believe that this hoop-jumping is a complete disservice to their clients and the public. For that, I had to score this code with a zero where I could.
Overall, the code scanned very well, it had a solid purpose and was being used the way QR code marketing should! On the upside, I bet the odds of winning this trip were great (since most people wouldn’t make it through the 15 step process).
Improvement Suggestions:
Ummmm… Don’t make me jump through hoops. And brand it. A little graphic design never hurt anyone.
Ooooooh BURRRRN!
