Marketing online, not just for geeks.
The web isn't a fad. It's not a passing fancy, or a thing for urban hipsters and kiddies. But then, you knew that already.
What's surprising is that many businesses still treat it that way. But not you, right? You have a fresh new design, you're on the bleeding edge of search engine strategies and geo-location services. You were there in the front row during Google's Panda update and you've already made the necessary changes to your marketing plan to compensate for lost traffic. You're running flash promotions on foursquare and bringing in new clients with Groupon.
Aren't you?
If not, don't worry - you're like a lot of other businesses still playing catchup. Hey, this stuff is confusing. The pace of new innovation and online services coupled with the ambiguity of how search engine rankings work is enough to make any sane business person do an exorcist-style head spin. Our search engine marketing specialists get deep into Google's gears and attack it with righteous indignation. We cut deftly through the noise to find the strongest signals and broadcast your message to the masses in the most effective ways imaginable.
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Marketing is a big word.
Ok, it's only 9 letters, but the implications of the word are huge. Marketing is your creative identity and communications strategy streamed to the public consciousness in deadly waves of awesomeness. The language of a brochure, your slogan or business card, the copy on your website or the keywords in a search engine marketing campaign, choosing the right or wrong words can make the difference between a sale or an empty register. You have to give people a good reason to buy from you instead of the business next door. Our marketing and communications team works with you to do just that.
Search Engine Optimization (SEO)
SEO is all about visibility, putting your products and services in front of the eyes of the purchaser. SEO is about the bragging rights that come with a page one ranking; it's about showing off at dinner parties; it's about building a strong online presence and, most of all, it's about understanding the language and ways people are using to describe and find you. Climbing Google mountain to a page one ranking takes time, patience and the know-how that only comes after years of experimentation. Or, you could take a shortcut through Fusion pass and in just three months, go from page 30 to page 1.
Beyond Search
Search is just the beginning. The layered web is waiting for you to catch on with social media, quick response codes and geo-location tools. Whether it's a flash deal from foursquare or direct response via twitter, new media is changing the way business connects with the consumer. If you're not sure what it all means, that's fine. It's our job to know how this stuff can bring you more business.
Copywriting
Our copywriting experts make sure your message is heard loud and clear. Pens in hand, they craft creative and compelling content using language that speaks volumes to your readers. Our wordsmiths are adept at a number of writing styles including journalism, creative non-fiction and technical writing. Whatever you need, we'll write for you in a tone and voice unique to your brand and identity. Whether it's custom content crafted from scratch or edits to your existing copy, it's worth the time to ensure that customers are hanging on your every word instead of closing the book on you and your business. 